Kate Middleton Launches New Initiative Helping Babies & Young Children


The Duchess launched a new initiative today, after persuading nineteen UK retailers to donate more than 10,000 items to a group of baby charities.

Kate helped unpack and organize some of the donations at Baby Basics in Sheffield where donations were dropped off. Baby Basics is “a volunteer-led project aiming to support new mothers and families who are struggling to meet the financial and practical burden of looking after a new baby.”

In addition to Baby Basics, Little Village, and Aber Necessities in Aberdeen, Scotland are part of the project. Rebecca English of The Daily Mail posted a video of the Duchess arriving. Baby banks provide essential items like diapers, blankets, towels, maternity pads, mattresses, and other basics. Kate spoke with some of the mothers helped by baby banks. Little Village reports there are more than 100 baby banks across the UK. They are primarily run by volunteers, and research shows a substantial increase in the use of UK baby banks during the Coronavirus pandemic. Baby banks help families with children up to the age of five.  The Duchess has been working on the project for some time. In July, she helped pack essential bundles for vulnerable children at Baby Basics in West Norfolk.

The idea for the initiative came following several private visits Kate made to that West Norfolk location, more via The Evening Standard’s story.

Kate told how she broke down and wept when she got home after visiting a baby bank helping vulnerable families at the start of the Covid-19 lockdown.

The duchess recalled: “It can get very emotional. I remember a couple of the families I met from King’s Lynn and I went home and literally burst into tears, their stories were so moving.

You’ll recognize many of the brands and retailers Kate persuaded to contribute to the effort: John LewisTrottersThe White Company, and JoJo Maman Bébé are among those donating.  Below, the Duchess with mothers who received help from Baby Basics and the organization’s CEO.

The Duchess spoke with families using the South Yorkshire baby bank and heard about their experiences with the service. Here you see her chatting with Ali Wartty and Sahara Hamawandy, and their one-year-old triplets.

For the full list, click here to read the Baby Basics writeup on the initiative and today’s visit.  Here is a quick video about the endeavor from Kensington Palace.

The Duchess spoke with families using the South Yorkshire baby bank and heard about their experiences with the service. Here you see her chatting with Ali Wartty and Sahara Hamawandy, and their one-year-old triplets.