Kendrick Lamar Named Brand Ambassador for Chanel, Stars in New Eyewear Campaign
By Sizzle Talk
In a major fashion-meets-music moment, Kendrick Lamar has officially been named a brand ambassador for Chanel. The iconic French fashion house confirmed the news on Monday via Business of Fashion, unveiling the Grammy and Pulitzer Prize-winning artist as the face of its latest eyewear campaign, launching globally on April 22.
Known for his lyrical genius and cultural influence, Lamar brings a bold, thoughtful energy to Chanel’s sleek and artistic brand identity. The partnership marks a significant moment in both the fashion and music industries, merging high luxury with powerful storytelling and social commentary.
The new campaign, which debuts today, showcases Kendrick in a series of monochrome portraits, spotlighting Chanel’s signature eyewear collection. True to his aesthetic, the visuals are striking, refined, and introspective—mirroring the same depth Lamar brings to his music. The campaign was crafted under the creative direction of Chanel’s artistic director Virginie Viard, who continues to push the house toward a modern, inclusive future.
While Lamar is no stranger to high fashion—often seen in custom looks from designers like Louis Vuitton, Hermès, and Balenciaga—this marks his first official ambassadorship with a major fashion brand. It also aligns with Chanel’s recent trend of collaborating with culturally influential creatives from across the globe.
Fans and fashion insiders alike are already buzzing about what this union could mean for Chanel’s direction and for the broader fashion industry. With Lamar’s visionary presence and Chanel’s timeless prestige, the collaboration hints at a new era of cultural relevance for the storied maison.
Kendrick’s appointment signals a fresh chapter for Chanel—one that embraces diversity, artistic excellence, and cross-cultural resonance. As his voice continues to shape the sound and soul of a generation, Lamar’s partnership with Chanel is more than just a campaign—it’s a cultural moment.
